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Archive for May 18th, 2010

In Social Media, Value Is Perspective

Yesterday I was listening to ESPN Radio and Three-time World Series champion Curt Schilling was explaining some of the finer points of baseball, when he came up with the following nuggets of wisdom. They were so insightful for the world of baseball, but when I got to thinking of them more, they started to resonate into other areas. Check them out and tell me what you think.

  • Bad managers lose games by getting in the way.
  • Good managers manage people.
  • Evaluating talent is a crapshoot
  • Value is always perspective.

That last one stopped me in my tracks. Value. Value is perspective. He was talking about how GM’s have to look at talent from the perspective of what it means to the organization and how it can help them, regardless of a person’s age, salary or diminishing skills.

I naturally equated value to what we do in social media and thought that…

Not only is value perspective, it’s subjective as well.

In other words, The way you use social media might not be the way the others do “it”, or the way I might use it, but if it’s working for you and your organization, then who am I to tell you to stop? I can suggest some other things to compliment it, or tell you why it might not be a good idea to do this or that, but in the end if it ain’t broke-don’t fix it.

Value to your organization will be perspective.

Think about that.

The takeaway? You can define engagement through social media anyway you like- just as long as it’s working for you.

For you baseball peeps, here is the interview with Schilling

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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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