You have a client that trusts you. You have been tasked with handling some aspect of their marcom endeavor and you are kicking ass. They ask you about this social media thing.  You tell them what you know. But it’s not what you “do”.  Then it happens.

They ask you if they should “do ” it and whether you could do it for them. You say yes to the first question, and to the second you say…

Don’t do it. You’ll earn more respect for saying that you are not qualified then you would for muddling and scuffling through something that on the surface would seem somewhat basic and rudimentary. You have earned their trust. Trust is gold.

I could change the starter in my car, but it would take maybe 8 hours, maybe 2 days, maybe longer, and there is no guarantee that it will be done correctly. Or, I could go to my friend Curt’s house, he has a ton of tools, some books, and though he’s not a mechanic, he’s done some stuff with his car in the past. He has some faint knowledge of what’s under the hood. How hard could it be? Shouldn’t take TOO long.

Or I could go to the mechanic who works on nothing but my type of vehicle and he could do it before lunch. Might take him 2 hours tops. It’s done and done right. I know exactly what I’m going to get. My expectations are in line with my mechanics goals. He does what he does best.

Makes sense to me.

If it’s not what you do, just say it!

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