I read the blog post the Yin Yang of PR and SEO by Lee Odden and I’m going to sum it up right here:
If a digital asset (text, image, video, audio) can be searched on, then it can be optimized.
No go forth and prosper
I was on the phone yesterday with a student from Columbia U who is doing her Masters thesis on a certain aspect of social media. We were on the phone because we exchanged a bunch of emails and she felt that maybe a call was in order. After 45 minutes of talking about all aspects of social media we were done. I hung up and I thought to myself; “Wow, did all of that just come out of me?”
Let me sum up what I chatted about.
So after all that, I sat there and started thinking. My first thought was that earlier in the day, I was explaining social media to a bunch of people in a doctors office. The first question out of their mouth was to ask if it was like an online dating site. Ouch.
Having my little chuckle to myself, my next thought was about what I just verbally spewed out to the grad student from Columbia, who by the way, didn’t know as much as I expected. This gave me pause to ponder what do I know? Was it alot? A little?
Well, maybe I do know a little about some things but… I do know this. The people that I deal with, and talk with, and share with, and laugh with, everyday in my communities, know a lot. ALOT. And everyone else outside of these circles or spheres that I float in, just might not. And that’s pretty cool. So I wanna thank you for letting me be a part of that.
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