David Armano of Crtical Mass has a blog that I really enjoy. It’s called Logic+Emotion. Today I just ran through a great slide show presentation that was derived from something he said:

“We live in a world where the little things really do matter.  Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service.  Little things. Feelings.  They influence our everyday behaviors more than we realize.”