Micro Interactions

David Armano of Crtical Mass has a blog that I really enjoy. It’s called Logic+Emotion. Today I just ran through a great slide show presentation that was derived from something he said:

“We live in a world where the little things really do matter.  Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service.  Little things. Feelings.  They influence our everyday behaviors more than we realize.”


3 Responses to “Micro Interactions”

  1. 1 Halina May 3, 2008 at 4:33 pm

    Wow, this is so inspiring. I’m amazed on the clarity with which you show the amazing transition that’s taking place on the Internet and in the marketing (and beyond marketing) world.

    I believe this transition in the long run also will affect the role money plays in Micro Interactions as well.
    I explain more about it here (the best I can ;-))
    I’m not sure about the wording but I think it would make sense to add something about that on your list(slide 55). Or am I flying too high now? 🙂

    Thanks for the inspiration!


  1. 1 The Tinkers Academy Conversation » Blog Archive » The Future of Conversational Marketing is Now Trackback on May 2, 2008 at 5:41 pm
  2. 2 Inner Marketing Blog » Micro Interactions and Appreciation Trackback on May 3, 2008 at 4:09 pm
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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