Mobile Marketing, Are you ready?

Posted on November 1, 2007 by marc meyer

The thing that you grab along with your keys, your purse or your wallet, what is it? It goes wherever you go. The quick and obvious answer: Your phone. Mobile marketers salivate at this Personal Digital Advertising Device or PDAD. You as a captive audience waiting to be pounced upon by advertisers and marketers is like a 12 ounce steak to a chained up Bull Dog. And why not, you are carrying around your constanly changing, always updating bulletin board/commercial/ad, right there in the palm of your hand.

Before I go any further, chew on this. 16 million children under the age of 17 have cell phones. Ever wonder why Google wants to be a player in the cell phone market? Why not? Every one has one. I will go on record to say that over 70% of the people in the US over the age of 17 have a cell phone. Given that challenge, wouldn’t it make sense for an advertiser to want to tap into that potential?

According to Accuracast a London based SEM company, “Mobile search engine marketing seems poised to be the next big thing in the world of search.” That would be a safe statement if there ever were one. Recently Google Mobile launched its first advertising program targeted at mobile phone Internet users in Japan. Given that Japan is one of the largest wifi/ internet users in the world, this seemed to be just a test market, and indeed it was. It no doubt, served notice to the world that a new era in search engine marketing was upon us.

As well, Microsoft has aggressively been developing and pushing their own mobile platform for the past few years now, and it is just a matter of time before they will announce their own mobile advertising service. Wasn’t it not too long ago when all we talked about was, What is Microsoft going to do next?

Furthermore, T-Mobile and Google formed a partnership last year, which ensured that Google would be the home page for all T-Mobile customers browsing the web on their mobile handsets.

Couple this with Google’s pending launch of their phone and you can see the writing on the wall. Mobile search and Mobile marketing will be huge. The question is, How do you, as a marketer tap into this, with the same relative ease that people have been accustomed to when using traditional online marketing methods and techniques?

Yes it’s true that mobile marketing is still in its infancy at present, but growing rapidly. It might not be the most effective medium for all businesses to market their products and services. But as a business owner, when exploring new ways to acquire customers, foolish is the one who ignores the pink elephant in the room. When evaluating a company’s future sales and marketing strategy you have to think about the audience, and when they might use their mobile phone or PDA, if at all, to search for products or services. The reason being is because of the latency with some mobile browsers, the patience of mobile users is not where it needs to be for effective mobile search.

But in other situations, mobile search is a perfect fit. The wait for the mobile internet market to mature and become a more established medium will not be as long as you think. cCouple this with the subsequent maturation of advertising and marketing on mobile search engines, and you will see a convergence rivaled only by the advent of online search as a knee jerk reaction to all things done as it pertains to a computer.

Google is pioneering the way to reach Wifi browsers through the technology it knows best – search. Mobile marketing through SMS is too restrictive to be a resounding home run. A lot of companies still use it very effectively, especially to promote mobile games, ring tones, and events such as American Idol voting . However, the reach and effectiveness of such advertising is limited by the same factors that limit bulk emails – lack of targeting. You just don’t know enough about the person behind that phone number.

Mobile search advertising on the other hand, allows businesses to reach potential consumers who are looking for their services, anywhere, even far away from a PC or a wired network connection.

Like all new channels, the mobile search advertising medium needs to be tested carefully, to avoid alienating users and continuing to provide useful data services on the go while maintaining profitability through delivery of relevant ads. Measuring the effectiveness of this medium will be the most crucial aspect.

Google Mobile Japan for instance, currently displays ads on the top and bottom of their search results. Only time will tell if this is the most effective placement strategy for them. Mobile search marketers need to realize that a) the real estate is not the same as 800×600 for instance and b) the message has to be entirely different. The call to action is framed differently on a mobile device. Because of this, traditional electronic means will need to be altered, tweaked, tested and evaluated before marketers flock to a platform that works. And they will. In the online world, imitation is the mantra of all that occurs on the Wild wild web.

So the question is are you willing to go along for the ride? or do you want to build your own vehicle? The potential is as ripe as ever for a market segment that has yet to reach anything close to critical mass.

Viral Email Marketing, Why does it work?

Posted on October 31, 2007 by marc meyer

In an attempt to show you the power of viral email marketing, I present one of the funniest emails I’ve ever read. Behold:

Last weekend I put an exhaust fan in the ceiling for my wife’s grandfather. While my wife’s brother and I were fitting the fan in between the joists, we found something under the insulation. What we found was this:

A JC Penney catalog from 1977. It’s not often blog fodder just falls in my lap, but holy hell this was two solid inches of it, right there for the taking. I thumbed through it quickly and found my next dining room set, which is apparently made by adding upholstery to old barrels

Also, I am totally getting this for my bathroom:

There’s plenty more home furnishings where those came from, however I’m not going to bore you with that. Instead, I’m going to bore you with something else. The clothes. The clothes are fantastic.

Here’s how to get your butt kicked in elementary school:

Just look at that belt. It’s like a boob-job for your pants. He probably needed help just to lift it into place. The belt loops have to be three inches long. And way to pull them up to your armpits, grandpa.

Here’s how to get your butt kicked in high school:

This kid looks like he’s pretending to be David Soul, who is pretending to be a cop who is pretending to be a pimp that everyone knows is really an undercover cop. Who is pretending to be 15.

Here’s how to get your butt kicked on the golf course:

This ‘all purpose jumpsuit’ is, according to the description, equally appropriate for playing golf or simply relaxing around the house. Personally, I can’t see wearing this unless you happen to be relaxing around your cell in D-block.

Here’s how to get your butt kicked pretty much anywhere:

If you look at that picture quickly, it looks like Mr. Bob ‘No-pants’ Saget has his hand in the other guy’s pocket. In this case, he doesn’t, although you can tell just by looking at them that it’s happened – or if it hasn’t happened it will. Oh yes. It will. As soon as he puts down his matching coffee cup.

Here’s how to get your butt kicked at the beach:
He looks like he’s reaching for a gun, but you know it’s probably just a bottle of suntan lotion in a holster.

How to get your butt kicked in a meeting:
If you wear this suit and don’t sell used cars for a living, I believe you can be fined and face serious repercussions, up to and including termination. Or imprisonment, in which case you’d be forced to wear that orange jumpsuit.

How to get your butt kicked on every day up to and including St. Patrick’s Day Dear god in heaven, I don’t believe that color exists in nature. There is NO excuse for wearing either of these ensembles unless you’re working as a body guard for the Lucky Charms leprechaun.In this next one, Your Search For VALUE Ends at Penneys

As does your search for chest hair.And this — Seriously. No words.
Oh wait, it turns out that there are words after all. Those words are What. The. H*** . I’m guessing the snap front gives you quick access to the chest hair. The little tie must be the pull tab.Also, judging by the sheer amount of matching his/hers outfits, I’m guessing that in 1977 it was considered pretty stylish for couples to dress alike. These couples look happy, don’t they?

I am especially fond of this one, which I have entitled ‘Cowboy Chachi Loves You Best.’

And nothing showcases your everlasting love more than the commitment of matching bathing suits. That, and a blonde girl with a look on her face that says ‘I love the way you fit into that.’

Then, after the lovin’, you can relax in your one-piece matching terry cloth jumpsuits:

could go on, but I’m tired, and my eyes hurt from this trip back in time. I think it’s the colors. That said, I will leave you with these tasteful little numbers:

Man, that’s sexy.

So as you can see how the viral nature of email marketing works, I will send this on and so on and so forth. What are some of the most popular viral emails ever sent? Why does it work? Because it’s funny. Period.

Are your websites optimized for Google’s Universal Search?

Posted on October 31, 2007 by marc meyer

Google is changing the way we all view search. Back in May, it introduced a “Universal Search” system that blends listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.

The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities.

But it has now become more imperative to include video, images, news articles and other content that search engines will want to crawl. Because of this search engine marketers are going to now add this to the mix of “things to do” in order to rank well in Google’s SERPS.

Where this is all going is towards a more vertical type of search result. By being more vertical, the result is more targeted. The end result is a blend of everything in one column, hence better and more relevance.

Because of this change in a more targeted approach to search results, it means that you as a web afficionado, better have more quality content on your site. The better your content, the more of it that which will be pushed up. By better I mean variety as well.

Google’s ultimate vision for universal search is to search across all its content sources, then comapre and rank all the information in real time, and then deliver a single integrated set of precise and personalized search results.

So when designing a page, or a site, as your goal once was to be in the top 3 on the first page, it’s now important to be on the first page. Why? Because you are now competing with images, videos, blogs, and new results in the organic listings. So the more eye catching your graphics are that appear in the results on the first page, the better your chance of being clicked on, even if your not in the top 3. So the more diverse your site is in it’s approach to content, the better your chances.

So how prepared are you?

How wired are you? Let me count the ways.

Posted on October 30, 2007 by marc meyer

Look around, what do you see in your house right now. Cell phone, home computer, ipod, laptop, PDA, wireless router, VOIP, Digital Cable, Digital Camera, DVR…

OK now look around aagain, who’s wired more? You? Your Friends, Your neighbor, their kids or your kids?

We now live in a world where 5 and 6 year olds are more computer savvy and accustomed to the computer than adults were 5 and 6 years ago! However, a sad thing is happening in the new digital universe. Actual parks and playgrounds that adults once enjoyed as children are being replaced by the virtual places like social networking sites like MySpace and FaceBook. Additionaly text messaging, instant messenging, video-music swapping sites and gaming have supplanted the outside world for the inside world.

So the questions is to many parents and educators puzzled by the social habits of this young and wired generation, do you go along? or do you stand on the sideline and worry and fret about how their child is going to turn out?

According to Anastasia Goodstein, author of “Totally Wired: What Teens and Tweens are Really Doing Online” and blogger for Ypulse.com, theirs is a virtual space wherein they play games, experiment with self-expression, and socialize with friends.

As an adult, you can do the same. As a parent and an adult, you shouldn’t let technology scare you into powerlessness, or intimidate you. There are many social networking sites that speak to your challenges and your niche, believe it or not. As well, there are many forums and BBS groups that are niche like in nature that can help you get a feel for the online world. Understanding how these groups interact, will help you in understanding the larger networks.

As an adult you should also try to balance the virtual world with the real world as well. being wired is not a bad thing, but remember there is no substitute for some type of physical activity or actual face to face encounters. Here’s an idea! Self Express face to face.

According to Donna Bogatin You are too wired if:

YOU PUT A BLUETOOTH HEADSET IN YOUR MOTORCYCLE HELMET

YOUR CELLPHONE IS YOUR MOST IMPORTANT BATHROOM ACCESSORY

YOU PREFER YOUR CELLPHONE OVER TOM CRUISE

YOU BELIEVE YOUR RIGHT TO A CELLPHONE IS MORE IMPORTANT THAN A RIGHT TO A FAIR TRIAL

YOU BELIEVE YOUR RIGHT TO YAK IN PUBLIC IS MORE IMPORTANT THAN PUBLIC SAFETY

YOU LIVE BLOG A HOSPITAL PROCEDURE

YOU SUFFER FROM A WORK-INDUCED TECH ADDICTION

YOU INTERRUPT SEX TO ANSWER YOUR CELLPHONE

So remember, balance the gadgets, or just wait a little longer and all of the gadgets will be on one device. It sure does make you wonder how anything got done before computers and cell phones. By Balancing now you reduce the chance that you or your kids will lose any type of social people skills that you have cultivated up to this point. When you think about it, Isn’t the social network almost anti-social because it reduces the actual encounter down to your ability to type a coherent message? The coherent message resembling something like this: C U L8R, GTG. How is that social interaction? I can see it now, in 10 years our society will consist of text based face to face conversations where no one looks at each other. Hell they may even use their devices to speak for them as they stand next to each other at a function. Social gatherings will certainly take on new meaning.

Do you think we are too wired for our own good? Do we improve on it? How so?

Tech solutions that actually help society, where are they?

Posted on October 29, 2007 by marc meyer

So I read this blurb this morning: According to a study conducted by the
Crimes Against Children’s Resource Center, the percentage of Internet users
ages 10 to 17 exposed to unwanted pornography in the previous year
increased from 25% in 2000 to 34% in 2005. According to a survey conducted
in 2004 by the National Center on Addiction and Substance Abuse, 45% of
teens said they have friends who regularly download pornography from the
Internet. According to Nielsen/Net Ratings for February 2002, nearly 16% of
visitors to ‘adult’ websites were younger than 18 years of age.

Which led me to think, are we doing enough as a society to shield children from this? Should children be allowed or exposed to the expressions of free speech? I’d say the answer is no and no. Listen, I’m all for all of the great things that are being done right now for the benefit of web 2.0 and social networking, it truly is a magical time in our cyber world.

But don’t you think that part of our time as online marketers and developers, should be devoted to using our awsome strength in regards to creating technology solutions to change things? Shouldn’t our tech knowledge and skills be used in somehow trying to segment our children from porn? We all might as well admit that we all have seen porn online;, and I would love to see stats on how many adults have viewed porn, either at length, accidentily, or for whatever purpose. The gist is, we have all seen it. it’s too easy to find it. Want to know how easy? Just go into Google images for example and type in a simple term, and chances are some type of porn image will be included. Why? Because as I said in an earlier entry, porn marketers and tech developers are some of the savviest in the business. They know how to drive traffic into porn related sites. Well you know what? Use some of that savviness to create some type of block to minimize the exposure to children. Riddle me this: What possible good does it serve for a child to view porn?

I don’t think parents have to be obligated to purchase something to block content. You might think thats a bold statement, but when out in the streets or in public places, porn isn’t a storefront either like it is in cyberspace. Ok yes, there are certain streets in the US that have stroefronts, but you have to go out of your way to get there. the point is, I think there needs to be the www for all of mankind and then there needs to be the xxx for porn. I know this was shot down, as far as domain extensions go but my other point is, porn needs to have it’s own universe and there need to be hoops that one would have to jump thru besides a button that says enter if you’re over 18. That has to the most assinine barrier to objectionable content I’ve ever seen.

Look, the crux of this rant is to say that it’s just not fair to children for them to see things that they don’t need to see just yet. You’re point might be,”well they will see it eventually”, and my point is, not if there were better controls in place. you might also say, well if they don’t see it here, then they will elsewhere, and I’ll say, “not if it is made more difficult.” Then I will suggest, how about the only way to view porn online is by having a valid credit card? Then, there would always be a record in case it wasnt used by an adult. Plus, we know that most people under the age of 18 do not have a credit card. Sounds fairly easy doesn’t it?

Can’t blame me for trying, but at least I’m thinking of ways to prevent it. What are you doing about it? Chances are, not much. Thoughts anyone?

5 Social Media Marketing Tips You Cannot Ignore

Posted on October 26, 2007 by marc meyer

As social media marketers race to all things social these days, a lot of them go in with blinders on, assuming that they can learn it on the fly. All they see are the massive amount of numbers flocking to MySpace and Facebook and they want a piece of that. But before they jump in here are 5 things they better not ignore as they attempt to slice up the pie.

1) If you think you are going to just bum rush your social network with product before establishing yourself as a “Playa”, you better think again. You will have zero “street cred” if you go in talking about this product, or this company or how great this service is. If you do that from the get-go, you might as well be playing an instrument under water.

2) Target a niche, not a specific social networking site. One of the most foolish things would be to just assume that you are going just “go to MySpace” and set up shop. With that mindest, you might as well bid on the top spot for the term “mortgage” in Google Adwords. You’ll burn through about $300,000 in one day,you’ll have a ton of clicks and zero conversions. Because you were not targeting the right term, the right people and the right niche. The same holds true for marketing in social networks. Find your people!

3) You better know what you are doing. This applies not only to social networks but all forums in which people have an opportunity to speak to a large group of people. You have to realize that WORDS HAVE POWER if used the wrong way. There is usually some individuals who have more power based on longevity or whatever and you really don’t want to start off on the wrong foot. Once you have developed a comfort level with the people in the network, and them you, then you can start to pitch a little bit.

4) Don’t underestimate the power of your profile. Contrary to what some might think, a profile will tell a lot about you, what you do, and how well you do it. When creating the profile, be honest but also be humble. There is nothing worse than reading about how great someone thinks of themselves. But there is nothing wrong with success either, You need to strike a balance. Doing it right, will have people wanting to know more about what you do. It’s another way of promoting yourself with subtle ease.

5) Blog about it. Blog often and blog alot. But make sure that instead of selling, you’re telling. There is nothing more viral than blogs, especially if they are good. An extension of your social network persona, will be your blog. If you take it serious, then your network will realize that you take what you do, serious. Be an expert, but also be someone that your social network can rely on for anything. they will find you through your blog eventually.

If you do these things, along with about a dozen more smaller things, then you can set up your business and yourself for a happy coexistence in the burgeoning social network marketplace. If you don’t so these, you’ll join the other millions of people with empty profiles and blogs with 2 posts in 2 years. It’s your choice.

So do you have any suggestions to anyone who might be considering marketing in social networks? Let’s hear them!

Baby Boomers and Social Networks.

Posted on October 25, 2007 by marc meyer

So we have MySpace and Facebook and LinkedIn and a smattering of other social networking sites out there, but what’s out there for the wired boomer? How about Eons? I’m not so sure about the name. But maybe that’s intentional? Eons sounds like a nightclub. You know the kind that’s only around for about 3 years and then is reinvented into a country saloon… Almost sounds somewhat presienct.. So before we spell the demise of Eons, Let me digress. Eons features sections on fun, love, money, body – and obituaries, among others. True to the demographic, you won’t be seeing obit notices on MySpace any time soon.

Founded by Monster.com founder Jeff Taylor, Eons.com caters to the 50-plus demographic, aiming to become their MySpace and Facebook, writes Reuters. “These are people who want to spend money to save time rather then spend their time trying to save money,” Taylor is quoted as saying. The site offers interactive games, news on entertainment and hobbies, a longevity calculator and an obituary database that sends alerts when someone you know dies. Note: If I’m starting to send obit notices to friends about friends who bit it in their 50’s, then it’s time to put away the bong and lace up the cross-trainers.

The site creates associations between members with similar goals, some of which, such as “take a trip to Hawaii,” will serve as leads for marketers, writes ClickZ. Site partners hoping for such leads include Verizon, Hyatt, Liberty Mutual, Harrah’s Entertainment, and Humana.

Eons.com also offers standard display ad units as well as high-level sponsorships and targeted contextual placements. Its “Cranky” search engine, which uses Ask.com technology, allows users to rate search results, some of which will be vetted by human editors.

Another Boomer site is Boomj. I’m not sure if that’s pronounced Boom-J or is it Boomja? nevertheless this site seems to have a little bit more going on than Eons. Here is Boomj’s description:

The name BOOMj derives from the two primary audiences we serve: the Baby Boomers Generation and Generation Jones – both born during the big 20-year, post-World War II boom in births from the mid-1940’s to mid-1960’s.

Baby Boomers were born 1942 to 1953; we associate their youth with Howdy Doody, Davy Crocket hats, and later, Woodstock and Vietnam War demonstrations.
Generation Jones, born 1954 to 1965, is a newer concept and name that represents the actual children of the sixties (more wide-eyed than tie-dyed); Jonesers were weaned on The Brady Bunch and Easy Bake Ovens and later were the teens of 70’s heavy metal, disco, punk and soul.

At this point it still remains to be seen whether these will actually work in the same fashion as some of the larger more notable social networks. The question is do Boomers want to spend time sitting in front of the pc making friends or would they rather be out in the clubs throwin down? It really does boil down to how the Boomer nation has adapted and adopted to social networking. Social networking is more an extension of Gen Y and even younger as yet to be named generations. Boomers with exceptionsl power and influence however may choose to keep it simple to the extent that their cell phones and email are what they consider as being wired in todays culture, Boomers will make a determination very quickly whether Eons and Boomj is for them or not.

Facebook is white hot!

Posted on October 25, 2007 by marc meyer

If you haven’t already heard, Facebook has a valuation of $15 billion. That’s fifteen billllion dollars, I’m quoting Doctor Evil there. Why is it valued so high? Every day Facebook adds another 100,000 users. It has 35 million active users and underneath that it has over 6 million active user groups.

According to the WSJ, Facebook is going to make close to $30 million this year. More incredibly Facebook costs nothing to use. So this begs the question, how is it going to make 30 mill and why is it valued so high? The answers are traffic, data, and advertising. Similar to what Google has done with AdWords, Facebook has the built in luxury of 35 million users with deep data points to pitch. The other reason why the valuation is so high is that what makes Facebook so attractive is that the data is essentially user data.

Google Adwords relies on keyword contextual data but Facebook can get down and dirty. If it wants to go after sophomore high school students in Trenton, New Jersey, it can. Or lets say, college graduates from UCLA from 2004, that hail from Long Beach, it can do that too. It has the ability right now to target by age, gender and location. Eventually it will be able to automatically target its users based on the personal information that users have supplied.

What we don’t know is what the finished product of Facebook will eventually be. Mark Zuckerberg has stated that it could be 30 years before we finally see what the last iteration of Facebook could be, and that it could be very different from what it is now. It’s amazing that when he started Facebook, he was 19. His initial intent was to create a site that showed you who was in certain classes at Harvard, so that you could make a more than educated decision of what classes you wanted to take and with whom. Amazing how something that started out as a mere tool or app for a college campus has turned into a social networking phenomenon. It reminds me of Napster.

I’m sure what a lot of people are thinking, or rather a lot of marketing people are thinking, is how they can get in the slipstream of Facebook. What this means is, how can a marketer create a business that is a direct result of the creation of Facebook? Google has spawned the creation of 1000’s of companies that are around because of Google. I’m sure we can expect the same thing with Facebook.

What do you think will happen with Facebook? Are you a part of Facebook? Do you use it regularly? What will the landscape of social networks look like in 2 years?

Mobile Marketing won’t work until…

Posted on October 24, 2007 by marc meyer

I just took part in a poll on LinkedIn in which we were all asked how often we used our mobile device as a browser. The answers were generally that the screen was too small, the load was too slow, and it was entirely too difficult. Now a portion of the respondents did say that using the Safari browser on their iphones did make it easier, but that was on the iphone only. Which leaves the other 95% of mobile users out in the cold.

Which leads us to all of the wireless carriers right now who are touting their phones access to the web as being so easy to use and how fun it is to connect to get the latest scores, the latest news etc etc. The problem is website capability suited to mobile devices, Wifi speed compatible to mobile devices and mobile devices compatible to the web in regards to connection speed.

If we look at what has happened within the last 2 years we can see that we are moving there quickly. But right now, the general consensus is that most people do not surf the web using their mobile device simply because the expereince is a pain in the ass.

Let’s also not forget the hidden charge that most wireless carriers tack on above and beyond what you are charged to use your phone as…. a phone.

Here is a typical but more technical explanation of why most people do not use their phones as browsers:

“iPhone browser is good, but still needs work. I do use it quite a bit, but it can sometimes be frustrating because its easy to miss links (maybe my phone has an offset issue?) and some sites just put too many images up. EDGE is definitely too slow to be useful for browsing so a wireless connection is a must. And Safari’s support of Javascript seems to be limited so some AJAX type sites don’t work well. The embedded applications like weather, stock-quotes and google maps work great.”

What I like though, is this comment from Greg Harris, CEO of Mobile Visions:

I am not a typical mobile user since I am in the mobile industry, so I will comment on when I use it as a consumer.On my iPhone, I use the browser 90% of the time that I use the actual phone. It has changed mobile web browsing completely, and will produce a major shift in how we view the mobile web going forward. They have set a new standard for manufacturers. I mostly use our iPhone RSS reader to catch up on my blogs and news.

I do not use the phone, the email & sms suck, and I rarely use the iPod.

A better indication would be my Blackberry. While still mostly a phone, and email device, I use the browser about 20% of the time I am using it. Many people don’t use the browsers because they do not know of useful, fast loading mobile web sites that they can access. (We’re working on that.)

There is no question that mobile web browsing is moving beyond the “emergency” stage. Admobs is serving billions of ad impressions. Social networks are appearing every day, and useful mobile web applications are being developed.

As the bandwidth and handset capabilities improve, and the quality and availability of the content grows, there will continue to be a major shift.

So we know where it’s heading we just need the carriers and the sales people and the marketers to be straight up with the consumers and let them know that yes you can surf the web but it’s not going to be the same as on your pc. And that flip phone we just sold you for free, won’t work nearly as well as this $500 Treo or Blackberry. Even then, We are also going to charge you an additional fee to surf the web and not all of your favorite web sites will be available on your 2×2 or 3×3 screen as well. It might also take some time to load so be patient.

Do you think the message is mixed to consumers? Are mobile devices primed for public use of the internet or are we still in the infant stages? Is it fair to tell consumers that they can surf the web to their hearts content, when it really might not be the case? Is it fair to charge for a service that really does not work well on the majority of phones? How should social networks be used on a mobile device?

Alot of questions, but the reality is we are going there whether we like it or not. The laptop will be transformed shortly to the kneetop. And the cellphone will be a complete extension of who and what we are, it will be our connection to everything that we know.