At its core, it’s people and it’s talking. It’s a dialogue. and yet we have given it a fancy name. But at the end of the day, it’s doing something that a lot of us have trouble doing. talking. Go figure. talking, communicating and sharing; and maybe that’s why a lot of people are amazed at its impact. Because it’s pulling people out of their shells, out of their cocoons.
At the end of the day social media is the art of having a worthwhile conversation, using tools to have those conversations and then in some cases, wrapping business processes and applications around them. Sometimes I think we over-analyze what’s really going on here.