When Should Brands Establish Credibility in Social?

The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? A Blog? An internal social media strategy? A go to market strategy? Hiring a social media director? What should credibility look like for a brand in the not so new social space? Is it  accruing  a massive numbers of followers and fans? At what point is a brand legit in social media?

There is an old adage that goes like this-To get a job you need experience, with the response being… “but how can I get the experience without the job”? So how or when is a brand supposed to go about establishing credibility in social media? What does that look like? What is the line of demarcation for when a brand is accepted as being social. We need to ease up on the castigation of brands that move too slow in social media. Let’s let it marinate first. I know some will say if not now then when but…

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