Qualify the Why

Why do people buy your product?

Why do you buy one product and not the other?

Why do people hate you or your company?

Why do people love your product?

Why do people quit using your product?

Why do people talk about your products and company?

Qualify the why and then you can begin to understand the motivation of intent.

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  1. Pingback: Qualify the Why « « Big Engine Media Big Engine Media

  2. Pingback: Why « Management Briefs

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