How to strike the balance between your blog and Twitter


Do you feel like Twitter is stealing the oomph from your blog? That you don’t blog as much as you used to? Yea me too. A lot of good topics get thrown under the 140 character bus in the form of epiphany like sound bites. So what do you do about it? How are you striking the balance between the 2? Are you on a schedule? Do you tweet at certain times?

How do you decide when to save that mind blowing tweet for a full blown blog post?

I used to blog every day, and now? 3 times a week. However there are days that I might write 3 blog posts in one day. Is that you? Here’s what might work for you. Because though I may be only blogging 3 times a week, I’m getting my source material from Twitter.

So though Twitter might be stealing some of my thunder, it is also creating the lightning for my blog posts.

Use Twitter as your source and inspiration for topics.

The real trick though, as has just been pointed out to me by@newjerseyliz, is how do you manage to read tweets, respond to tweets, read blog posts and respond to blog posts and write your own blog posts? And do it consistently. That’s why my Twitter network has evolved into my own personal RSS filter of what I should read. Maybe yours should too? Tell me what’s working for you.

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12 Responses to “How to strike the balance between your blog and Twitter”

  1. 1 Andrew Reeves September 13, 2009 at 6:06 pm

    Bizarrely, I have found since tweeting a lot more, I also blog a lot more than I used to.

    So, although I like your arguments, I am finding completely the opposite.

  2. 2 Kammy September 13, 2009 at 7:37 pm

    Nice headline & topic, but was hoping for more substance.

  3. 3 Marti DenUyl September 13, 2009 at 10:12 pm

    I’m a newbie to blogging but I am finding that if a write series, a couple to several posts on one topic, the traffic to my blog is more consistent.

    It was my positive experience on Twitter that pushed me forward to begin my blog. I use my blog to discuss “how to” topics in greater depth and use Twitter for quick tips and insights as well as building up my social network.

    Best Regards,
    Marti DenUyl

  4. 4 marc meyer September 14, 2009 at 1:04 pm

    @Marti, that’s a great way to balance the 2. So your blog is your long form.

  5. 5 marc meyer September 14, 2009 at 1:05 pm

    @Kammy, I’m open for you to guest post on the topic then.

  6. 6 marc meyer September 14, 2009 at 1:05 pm

    @Andrew, it’s not bizarre at all. Twitter and blogging can be one in the same for some.

  7. 7 Daria Steigman September 14, 2009 at 3:26 pm

    Hi Marc,

    For a while, Twitter definitely “stole the oomph,” as you so eloquently stated. But it has also (since) helped me to rediscover my blogging voice. Like you, Twitter has been a great source for ideas. But the transition to tapping those ideas has been to create a draft post with a couple of notes and then to let the ideas percolate until they’re fully formed.

    Good food for thought. –Daria

  8. 8 marc meyer September 14, 2009 at 3:29 pm

    @Daria, The trick is to turn the thoughts around as quick as you can in the form of blog post instead of sacrificing them in the form of a tweet and being done with it.

  9. 9 Daria Steigman September 14, 2009 at 3:51 pm

    @marc — The interesting thing about that (and I’ve done it) is that we’re then self-censoring some of our brilliance. 🙂 I’ve also occasionally stopped before tweeting out a link, realizing that it really had the makings of a blog post. In those instances, I’m pretty disciplined about getting that post written right away.

  10. 10 Martijn Linssen September 19, 2009 at 8:05 pm

    Actually, I didn’t have much of a blog before I had Twitter. I find a lot of inspiration in tweeting and reading tweets, which lead me to web sites, blogs, etc, either weakening or strengthening some of the ideas I have in mind

    Then, at a certain moment -usually at night when the tweets slow down- the moment’s there to write the blog that’s already in my head. It usually doesn’t take more than 15-30 minutes at that point

    And then I of course tweet about my blog 😉

  11. 11 marc meyer September 21, 2009 at 1:04 pm

    It’s funny how how people tweet about their blog posts and blog about their twitter experiences, one feeds the other and vice versa..but then, again, what is the right ratio? Doe there need to be one?

  1. 1 Can Social Media Cure Reticence? | Independent Thinking Trackback on September 15, 2009 at 11:20 am
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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