As more and more companies continue to swarm to Twitter, all trying to see what the buzz is about, there are plenty that are using it now that are just not utilizing it correctly.  So here’s a quick primer. These are 10 sure-fire ways to change the monologue to dialogue real quick.

Instead of telling us how great your company is, Respond/Reply to someone else’s tweet to keep the conversation going.

Rather than push your standard one-way message, Retweet something that could have value for others.

Retell some information that perhaps someone missed that can save them time or possibly money-they’ll appreciate it!

If someone shared some information for your benefit, maybe others could benefit from it too. Why no Reshare it?

You see a person asking a question, you know the answer, Reach out to them and answer it!

Don’t always take, try being a Resource to your network or your existing customers sometime.

You get more out of Twitter if you realize that it’s as much about Reciprocity as it is anything else.

You could stay behind your walled garden but why not Rebuild the relationship with your customers?

Revitalize and Reinvigorate brand perception by being accessible and approachable.

But most of all…Be Real

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