Brands: You can’t hide and then expect to participate in social media


So I’m late. There’s a killer pick up game of basketball going on down  at the park.  I know they play every Monday , Wednesday and Friday at 5pm. For weeks I sit and watch them. This time I’m gonna play. There’s 11 guys including me. They pick up teams and I don’t get picked. WTF? I know I can play with these guys, their games are weak. Yet, I still don’t get picked. Why is that?

Because they don’t know me. Even though I’ve been watching them for weeks, they don’t know me. I could have easily played dozens of times over that span of time and yet I chose not to. Now when I want to, they don’t want to let me, because they don’t know me or anything about me. I’m not even a  familiar stranger to them.

All I had to do was take that first step and become part of their little community. I don’t even rise up when they needed a 10th guy so they could run. Benny, Joe, Arnold, Rambis, Chris D, BV, California, Stick, Coach, and Jackie, could have used me but I stayed passive and quiet. Just watching.  All it would have required was an occasional appearance in one of their games, and I could have played any time I wanted. Minimal effort on my part to get the ball rolling.

You’re a brand, thinking about social media. Thinking about community, about your customers, about growing your reach and your depth. Thinking about getting in. What should you do? How would you do it?


One thought on “Brands: You can’t hide and then expect to participate in social media

  1. Pingback: Box Scores: June 22-28 “Trust, dominos, and pick-up basketball” | Deep Bench

Comments are closed.