Below is my tongue in cheek look at why social media is such a popular subject to talk and write about. Feel free to add yours to the bottom of the list.

1. Because it seemed like a good way to make new friends
2. Because bloggers see the traffic that comes to their sites every time they write about it, so it must be good.
3. Seems like a good way to drum up more business for the agency
4. The content is always fresh because no one has a clue as to what they are talking about
5. You can be vague and  no one knows it, including yourself and your clients
6. It’s a good way to become an authority on something in less than a month and then let lots of people know it.
7. You have a more open forum to complain about things that are free
8. No one has a clue to what you’re talking about, so you can bullshit your way through lots of  client meetings!
9. You can become an expert in a little over a week
10. You  get to use your i-phone
11. You can let  more people know that you are also a “life coach”
12. You can waste weeks doing it and still bill the client for the Facebook fan page you built that has 12 fans
13. You can wax poetic about it on Twitter and get lots and lots of followers
14. The conferences look like fun
15. Because though it’s not dead yet, it still has a pulse
16. Bloggers and spammers smell the link juice in the water
17. Because there are still a lot of people out there that ask, “Is it like Myspace?”
18. Because you can measure ROI so clearly
19. Oh.. and it because it’s easy.
20. * Seriously * Because collectively we made it that way.