How many people sell first and then try and get to know the customer later? Not many. In the halls of social media, the same holds true. If we look at Twitter and Blogging as 2 very prime and very visible examples-the best way to market yourself or a product is to get to know the people that you might want to sell or market to FIRST.
But there’s one catch, actually two…
First, If you are blogging- sure you could write a great post with a great hook, but unless you are doing some serious social posting of that post-no one is going to read it unless..You make and take the time to visit other blogs and get to know the writer and comment on that writer’s post, and develop a dialogue and a relationship with that blogger. As a blogger- You need to change your monologue to a dialogue.
Second, If you are on Twitter, the following occurs whether you realize it or not. This is how your relationships start. They start with you and your effort.
But it ultimately will end up like this.
You, in the middle of a whole lot of conversations. What you need to decide is how are you going to “manage” that noise. Why? If we have a one on one conversation, you have my undivided attention. Add another person, and now my attention has been divided, add another, divide again, and so on and so forth. Until ultimately you are essentially having conversations with 10%-20% of the people you either follow or that follow you.
Think about that. If I follow 100 and 100 follow me- At any point in time I may have conversations with only 10-15% of those people. Conversations consisting of more than one tweet between us. If that’s the number I have to work with- shouldn’t I try to make the best of those interactions? Shouldn’t you? Quit tweeting about nothing.
Monologues to Dialogues.