Depending on where you are in your social media life cycle, if we are to call it such. Are you just jumping in with no clear plan or strategy? Should you have a strategy? Chris Brogan has a post about what he would do if he started today, but does that apply to you?

I guess you have to ask yourself, why you want to jump in the sandbox with everyone else? Is it because you want to follow people on Twitter? Is it because you want to blog about ideas and pass them on to others? Is it because you want to share your great ideas with others on social nets? Is it because you want to learn? Be transparent to yourself first.

The reason I ask is simple. Look at it this way, you would not start any project with out a project plan, or a goal in mind. You wouldn’t get on a team without some end result or goal in mind. For example-20 wins, making the playoffs etc. So why not do the same for jumping into all things social media.

Don’ think you have to be everywhere to have a quality social media experience either. I would rather have you do a few things really well rather than be average in a lot of areas. Focus on the quality of your social media engagements