I don’t wanna be..Yes, yet another social media mantra

Gavin Degrew has a song that I’m sure you have heard before, if you haven’t, then I suggest you go to Youtube and check it out and listen to it. It’s called, “I don’t wanna be”. Not only is it a good song, but it has a  stanza that you should adopt as your social media mantra. Here it is.

I don’t want to be anything other than what I’ve been trying to be lately
All I have to do is think of me and have peace of mind
I’m tired of looking ’round rooms wondering what I gotta do
Or who I’m supposed to be
I don’t want to be anything other than me

Man that’s powerful. Pretty clear too, isn’t it? The reason I’ve been thinking about this lately, is I’ve been noticing Twitter becoming this personal marketing platform of late. The bio’s are becoming more “sales-ey” and the tweets more self serving. It’s not like I’m saying quit sending me the killer blog post you’ve just written, I’m merely saying that social media and twitter is as much about others as it is about you.

So even though I might be generalizing on the one hand when referring to a “social media” mantra, specifically, I’m referring, to a certain degree about Twitter. So let’s keep the personal branding to a minimum or at least on the back channel of Twitter and Gavins Lyrics in mind as you maneuver through your social networks.


1 Response to “I don’t wanna be..Yes, yet another social media mantra”

  1. 1 Daria Steigman November 24, 2008 at 8:15 pm

    Hi Marc,

    Great post. And quite timely as I was just looking at someone’s Twitter feed and discovering that every link he shared went directly to his own blog.

    Which raises a question: what if “sales-ey and spammy” is who some of these folks really are? (Or, to borrow from the world of sports, “They are who we thought they were.”)


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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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November 2008
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