When Familiarity Breeds Familiarity

Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. Why is that?

Because people want to go there. People want to use that site. No matter how difficult it is. Sites that are providing some type of payoff to be there, can overcome design inefficiencies on large scales. Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it.

What does this mean?

Besides the fact that those that create web content and applications have a tremendous opportunity to deliver to users who have been inundated with a plethora of bad web stuff, great content and deliverables- What it really means is that when building for a Web 3.0 world… Less is more, more is not better, better doesn’t mean simple, simple doesn’t mean good, good can be bad, bad can be worse, simple can be bad, assuming can be bad, knowing is good, asking is better, change is good, change is bad and change is constant.

So is it a good thing to change? Who’s more comfortable with bad, you or your users?

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