Last week I talked a lot about pushing the envelope in how we approach social media leadership. And with good reason. If we’re to get to that next level, we have to quit talking and start walking. Quit repeating and start leading. Raising the bar if you will.

For a lot of you, you have the 101, 201, 301 and 401 classes down, and it’s now time to graduate. You don’t need any more proof and you don’t need to talk about it any longer. It’s time to put rubber to the road. But I have a feeling a lot of you are going to miss the critical underlying point of all of this.

You’re going to miss the point about how much work it takes.

Whether it’s your “personal brand”, your company, or your client, there is still a lot to be done on the “roll up your sleeves” side. Case in point, Chris Brogan, who most of you should know or heard of, is not an overnight success. Before Chris became the face of the social media industry, speaking everywhere and seemingly showing up at every major conference, I knew him as just a content producing madman providing direction in the nascent world of social media.

Today, he still cranks it out, but there is even more on the plate than ever before. Yet he has more than put his time in, and yet he still has not relaxed or let up. He even says as much in the below videos. To that end, Chris even managed to host one of our Hashtagsocialmedia tweetchats!

He’s reaping the rewards of his efforts just now.

In his 3 part series Chris doesn’t so much give you the secret to his success, as much as he he merely lets you know that he is far from being an overnight success and that he has been busting his ass for the better part of 11 years. The secret sauce? The harder you work, the luckier you get. Enjoy the videos.

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