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Social Media Conundrum #13…The tools

tools

Practical, useful, functional, sensible…

Those are all synonyms of a word that best fits social media. I’ll let you in on that word at the end of this.

I think sometimes we like to have things that look pretty, but don’t really perform that well, and yet we have tendency to accept it. We shrug our shoulders and we incorporate the time suck and the inconvenience into our daily routine.  I’m sure we can all think of products or services in social media that we bought or downloaded that had a lot of slick features, but at the end of the day, just didn’t work. But we stayed with it. Why? Because we were told it was the thing to do or have.

At the end of the day, we just needed it to do X instead of A through X. Even though K throught X doesn’t even work anyway without an upgrade.

Initially, we suffer for beauty, until we learn that practicality can go a long way in  online marketing and social media success.

Social media tools and sites are, at their core, about creating and enhancing the way we communicate with friends and strangers. The essence isn’t so much about how I say it and where I say it, as it is about what I say and to whom. It’s usefulness is only useful if you’re using it. We use the tools of social media to enhance and simplify and extend our communication and marketing efforts to customers, clients and friends and relatives. It’s a utility, and we use it as such. Whether we know it or not.

What’s my point?

Practical, useful, functional, and sensible can go a long way in social media. They also can a long way in enhancing the relationships with your customers and your clients. They don’t and you don’t for that matter, need the snake oil, the spam and the bullshit pitch. They need a social media solution or tool that is practical, useful, functional and makes sense for their employees, their company and their customers. So give it to them. and give it to yourself. Use what works.

The word?

Its Utilitarian.

Social media is utilitarian.

Do you agree?

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3 Responses to “Social Media Conundrum #13…The tools”


  1. 1 Adam September 9, 2009 at 7:16 pm

    You wonder what your customers are thinking. There is an Internet of millions of people wanting to tell you something about yourself. Why wouldn’t a company tap into that?
    Adam @Advent Creative Web Design

  2. 2 oscardelsanto September 9, 2009 at 7:21 pm

    Marc is absolutely right to emphasize the practical aspect of social media tools.

    I thoroughly agree with his statement that it is all about ‘enhancing the way we communicate with friends and strangers’. And that slick applications sometimes do not achieve the desired results.

    This is where I hope the traditional American practical spirit will come to the rescue, we hope!

    So a big thumbs up to your question Marc: it should be utilitarian!

  3. 3 marc meyer September 9, 2009 at 7:27 pm

    @Oscar, practical or pragmatic, I agree, lets call a spade a spade and realize why we use them.


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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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