Beyond the obvious.  Small business owners closing up. Demand for products and services drying up. People losing their jobs left and right. There is an aspect of this that all of us have overlooked. The customer.

What does the customer do? Where does the customer go? What are their alternatives?

For the brands and the businesses that do survive, what are they doing to keep their existing customers? What tools are they using to keep and engage their current customers? What are they doing to get new customers?

Not that I’m keeping score, but who has the upper hand right now? and who can leverage that?