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Your success is determined by one thing

I know this is going to ruffle some feathers, but right now your marketing initiatives, your social media efforts, your email campaign, your DRTV campaign and more- all of it will rely on one thing in the end. Consider the following scenarios:

  • You are going to launch a new product. You build a website but how are you going to drive people to the site? How do they find it?
  • You launch a new product with a new company, that no one has ever heard of before, how will people find out more about you, your company, and your product?
  • You launch a new social network, how will it grow? How is it found? You start a new blog and you want people to read your kick-ass content? How will they know you’re out there? You join a new social network, how do you meet others?
  • You launch a new brick and mortar business, how do you drive business? Newspapers? Radio? Magazine? What is a person’s first knee jerk reaction to your advertising?
  • Your reputation? Where can you find it? How can you find it? Do you know if anybody is talking about you, your company and your product?
  • Your friends? Your family, How do they find you? Old friends? How do they find you?
  • You need a new job. How will you get your next one?

I could go on. But I think you get the point. Everything. and I mean everything that you do revolves around…

SEARCH

Think about it.

search-engines

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1 Response to “Your success is determined by one thing”



  1. 1 Box Scores: Jan. 27-Feb. 2 - The interweb, linkbaiting, and success… | Deep Bench Trackback on February 2, 2009 at 3:31 pm
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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