Here’s the thing, yesterday I posted a snarky, bitter, pessimistic post about how I didn’t want to talk about marketing in a bad economy using social media. And that was wrong. really wrong. In fact you know sometimes when you think you nailed a post and you feel all happy and proud. Well I actually did feel that way yesterday, and man that was wrong too. I used the wrong language, the wrong approach and the wrong forum. I even engaged some of my peers in the social media community on Twitter to read my greatest latest post. Wrong. Wrong. Wrong. I’m so very sorry.
You see the deal is we need to fail forward right now. we need to try anything and everything right now and we need to share it, we need to keep trying and tweaking how we utilize social media marketing in a bad economy. Its funny, all it took was a simple question for me to see the light and to that I want to thank Jim Storer of Mzinga for asking me-“Do you want us to wait till it’s figured out before using social media”? Touche Jim, and thanks for helping me see the light. I also want to apologize to Adam Cohen. I value Adams opinion and went to him like a proud puppy happy because of the crap I just produced. I’m sorry Adam, that was not something I should have shown you. It was poorly written, and It ignored the spirirt of social media and social media marketing. The spirit to try and communicate and take chances and be willing to share those experiences with the community. If we preach about the conversation, and about being transparent and authentic- in a bad economy you do ALL of that and more, and you keep trying and you listen. In my previous post, I basically said, stop listening. and that couldn’t be more wrong. We need to be listening now, more than ever before. And that my friends is how we use social media marketing in a bad economy.