A) Don’t trust a single article about marketing in a bad economy, unless the writer has concrete proof. and B) If someone writes an article about marketing in a bad economy using social media- read it and then run the other way.
Puff pieces notwithstanding. Unless the person is making up the rules as they muddle through these ridiculously bad economic times, there is no template on how to use social media marketing correctly to market a business, product or otherwise, right now.
Why, you might ask? Because social media has not been around long enough. Sure there are case studies and examples of how companies and corporations are using social media right now to extend their product and brand, but that was then-this is now. We are in the motherfuckin moment. Excuse my language but… THESE ARE NOT NORMAL TIMES!. So anything that you knew or know about how to use social media and marketing to drive traffic and eyeballs and users and adopters to your site/product, all of it, is not as it seems.
The Rules are changing before your eyes. So I don’t want to see anymore of the “How to use social media marketing in a bad economy” blog posts or articles or stories yet. YOU DON’T KNOW HOW YET. You cannot sit here and tell me that the mindset of the online user and consumer is the same now as it was last year at this time. I dare someone to say that it is. And if you’re pitching to companies and business’s in that vein, that’s bullshit, shame on you.
I do know that they are starved for answers and solutions and business- And SOCIAL MEDIA MARKETING MIGHT BE A VIABLE SOLUTION, I’m just not sure that social media and social media marketing don’t need to be tweaked and morphed and melded into something that is creatively different right now. Just don’t promise social media as the cure-all for what is ailing businesses right now. But you can still pitch it.
We all need to figure it out (and we are) as we go. Please let’s document what we do, how we did it, what worked, and what didn’t. Then we can write all the posts we want on how to market and use social media in bad economy. Hopefully though, we won’t need to refer to them anytime soon in the not too distant future.