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Twebinar #2 review: Who owns your brand? We do.

Yesterday Twebinar #2 brought it on home. Huh? What I mean is that, though the first one was good, the second one was great! For those of you who are wondering what the hell I’m talking about, this is what a twebinar is and was.

The twebinars are a series of  mashups in which Chris Brogan and David Alston have assembled the best and brightest from PR, Marketing, and Social media into a series of video interviews, live sound bites, and live video, into a massive twitter round table. What occurs is this healthy discussion on a certain topic, in this case the brand, and more specifically, who owns your brand. The discussion is rapid fire, the tweets even faster, and this is something that has gotten better, and not only combines the best and the brightest as a focal point, but really what makes it work so well, is the conversations that occur with stars in their own right from companies far and wide. 

I was amazed at the depth and breadth of the tweets. Combine this with Chris Brogan moderating the stream of videos, the conversation with some live guests via web cam and phone such as Richard Binhammer, as well responding to questions via twitter and you have this organized chaos of free flowing discussion about a very poignant and hot topic at the present moment. Your Brand.

I have to give props to how quickly things have evolved from the first twebinar. Given the improvement and the depth to which they took constructive criticism to heart from the first twebinar, this bodes well for the next, which means that we will be seeing more of these in the future. For me, the twebinar produced 18 new followers in twitter, which is very cool.

What I would like to see for the next session is a way for a lot of us to be able to see the videos and the flow of discussion at the same time. I was using Summize-recently bought by Twitter. I was also using Twhirl too, which had some latency issues, which caused me to use Twiiter as my main client, So I toggled from the videos to Summize to Twitter. It worked for me since I was listening more than I was watching. But ultimately it worked.

What I took away from the mashup was simply that brand management is as important as anything that a company might do, and yet sometimes the brand gets ignored through complacency, smugness and ignorance. Often times, when this happens, it’s too late to try and grab marketshare back.

Yet, the companies that do value the customer, and who ultimately realize through an epihpany sometimes, that the customer is the one who defines the brand, are the ones that realize that YES they(the customer) are the brand as much as the company is.

Bottom Line, the twebinars give marketers, social media champions, PR peeps and N00bs all a chance to voice some very valuable opinions and thoughts and what it tells me is this. There are soooo many superstars out there who DO get it. I want to connect with them as much as I want to connect with the true superstars in the space.

For those of you that did participate yesterday, what did you think? What did you take away from it? and how will use what you learned? What should happen in the next Twebinar?

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2 Responses to “Twebinar #2 review: Who owns your brand? We do.”


  1. 1 Dana Lookadoo July 23, 2008 at 7:37 pm

    Marc,

    You covered a great point that we can all take away, and that is leading by example. The Twebinar topic of “Who owns your brand?” showed the power of the consumer and how our participation in their brand shifts ownership. The example for us to follow is summarized well in your statement:

    “Given the improvement and the depth to which they took constructive criticism to heart from the first twebinar, this bodes well for the next…”

    The organizers set the example for companies to follow. They improved their brand and increased their following! They showed us they listen, the topic of the next Twebinar.

    Dana

  2. 2 David Alston July 24, 2008 at 5:27 pm

    Thanks for the great summary and for the great feedback as well. We’ve already analyzed the Twitter feedback on new ways to improve for the next Twebinar and we are certainly going to try our best to implement them. One thing I did discover from other attendees was http://www.roomatic.com We hope to look into this as a potential side-by-side window instead of the old Summize.

    Looking forward to seeing you and Dana at the next one. Cheers. David


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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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