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Social Media and Web Metrics Dinner Party Conversation

Ok class it’s time to throw out bits and pieces of useless information to astound the people you’re talking to this weekend at the dinner party that you have to go to. Usually when you go to these things, you try to seek out the tech-y guy or person. But ultimately what happens is they try to impress you with what they know and think YOU don’t know nothing. It’s at this point you drop of this on them.

 

Social Media

So some how, things shift to talking about social networks, you went to get a drink and bam, somehow they’re talking about how America’s youth is effed up because of Myspace and Facebook and is populated by amped up testosterone laced males. At which point you chime in and say:

Actually Facebook has more female users than male. In fact, of the 57 million users on Facebook, 56% of them are female.  It’s at this point that you now have their attention and they all start looking at you. Which is when I silently thank Marty Fahncke for throwing that tidbit of his up on an article in Electronic Retailer

So now they are wanting more.  So thanks to Marty I throw this one out: DID YOU KNOW…that Linkedin has 17 million members with every Fortune 500 company represented? Or that the average age of the LInkedin user is 41?   Hopefully none of them ask what Linkedin is, but invariably there WILL be someone within the group who asks.

So while they’re chewing on that someone will of course ask, How many members use MySpace? And with total confidence you answer 200 million members, 110 million of which are “active”. Whew. You have them eating out of your hand right now.

Time to drop some good stuff on them now.

Web Metrics

Did they know that the average American spends 30 hours per month online with October being the heaviest month for usage? Thanks comScore Or that Ann Arbor had the highest internet penetration in the U.S.? According to The Media Audit

Think the majority of users are the 18-31 user? Think again. Leading the way for tops in internet usage are the 44-62 year olds. In 3rd place are the 32-43 year olds and behind them are the 63+ demo followed by the 12-17 year olds according to emarketer

The audience around you will grow and the questions will now vary. But they will all have a tech feel and flavor. Someone will no doubt ask, what site they should go to in order to get a good feel for the pulse of say the blogosphere. I’ll mention that shel israel has a really interesting and observant blog that should at least warrant a stop by as does Seth Godin who always has some great points about all things marketing related.

But maybe that’s too deep for you and you need  some sites that are light on the copy and heavy on engagaing you for awhile. Where can you go you ask? Go here and check out what streams from Kevin Kelly’s consciousness.

I grab another drink while I see some grabbing napkins to write on. I blurt out that I always enjoyed this blog just because it’s put together well, and its always got something that helps me learn and understand and yet is not so technical. Jaffe Juice fills that need.

From the Jaffe Juice site: How many social media experts does it take to change a lightbulb?

Uh oh, I think you’re starting to glaze over, too much info. It happens to everyone who doesn’t live and breath and digest this stuff on a daily basis. Thats cool though. For that I will throw Matt Creamer at you, he always has some interesting links to pass on as does Nathan Gilliatt but it may be a little to techy for you. But then again, when this conversation started you thought you knew your stuff anyways. You do Twitter don’t you?

 

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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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May 2008
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