Mobile, Social, and Search. Quick hits.

In a quest to pare down my already slim posts, I’m going to fire off a couple of quick blurbs for everyone to chew on until the next post:

  • Aside from Microsoft not backing down in it’s quest to buy Yahoo, AT&T and Yahoo have entered in a multiyear deal to share revenue from advertising on Mobile phones. Yahoo will provide search and display advertising for AT&T customers. I’m shocked that Google did not get there first.
  • Speaking of Microsoft, the Wall Street Journal just cut a deal with them in which the WSJ’s paid search and contextual advertising services will be provided by Microsoft. Not to sound redundant but, I’m shocked that Google did not get there first…
  • Social media giants Facebook and Myspace will become application hubs and launch pads for niche based “smaller” social networks. Alot of this is the residual effect of Facebook opening its platform last fall.
  • Word of Mouth marketing is the new mode of marketing on the cheap. It’s also just as effective as traditional forms of marketing and has much more of a “buzz” factor.
  • Magazines drive more than 50% of online searches, followed by reading an article in a magazine and lastly by seeing something on TV.
  • According to Anderson Analytics, 32% of  the 1700 marketing executives polled cited “Green Marketing” as an important emerging concept along with it being considered the trendiest marketing buzzword.
  • The hottest demographic that you need to be marketing too, but are probably ignoring are the hispanic and baby boomers.
  • According to Informa’s latest report entitled “Mobile Social Networking: Communities and Content on the Move,” the number of mobile social networking users exceeded 50 million, approximately 2.3% of the global mobile user population on December 31st, 2007
Advertisements