Here is what we as a society care about, according to the Lycos 50.

Thats great, Poker, Paris Hilton, Golf Clubs, Project Runway, Britney, MySpace, and Clay Aiken (wtf?). Interestingly enough, stretching beyond the top 15 and looking at the next 10, there is absolutely nothing in there about, global warming, world hunger, the Iraq war, the presidential election or the oil spill in S.F.,  Though in the 20 spot we do have something about pink ribbons and breast cancer awareness-finally a web search about something with meaning and substance. Without going any further, I can assure you that all we care about are things that stimulate us one way or the other.