Qualify the Why

Why do people buy your product?

Why do you buy one product and not the other?

Why do people hate you or your company?

Why do people love your product?

Why do people quit using your product?

Why do people talk about your products and company?

Qualify the why and then you can begin to understand the motivation of intent.

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3 Responses to “Qualify the Why”


  1. 1 Bruce Johnston April 13, 2011 at 2:56 am

    If you’re concerned about WHY? the answer is a click away.


  1. 1 Qualify the Why « « Big Engine Media Big Engine Media Trackback on April 13, 2011 at 1:48 am
  2. 2 Why « Management Briefs Trackback on April 15, 2011 at 4:46 pm
Comments are currently closed.



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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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