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Is Social Video Effective?

“The goal was not to sell units, but to increase favorability about the two brands among younger consumers,”?

What do you think? The visual imagery, the soundtrack, it’s just done right and yet, where is the product? Created for Intel, does this have to make sense to be good or effective? Do you think the 55 million people who viewed it felt that they have been marketed to?

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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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October 2012
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My site was nominated for Best Business Blog!
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