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The New Paradigm-Everyone has a Voice

The new paradigm. Everyone has a voice. The new reality? Even a 12 year old has the power to make things happen, quickly. Everyone has the ability to create buzz. Everyone has the chance to tell a story. Everyone has the platform to have something go viral.

Case in point: 12-year old Maddi Jane — who has been lighting up YouTube with covers that have racked up over a 145 million total upload views on her YouTube channel. Not limiting herself to just YouTube, Jane, back on Sept. 10, crossed the threshold of 400,000 fans on Facebook-with 500,000 not too far off.

As I tweeted yesterday” You can’t plan viral. Viral is an accelerated manifestation of itself. It’s something that takes on a life of its own”

 

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The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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October 2011
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