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The Consistency of Being Inconsistent in Digital

The only constant in life is change-François de la Rochefoucauld

Sometimes I think the toughest part of my job is trying to stay current.  And I’m supposed to be a thought leader? Ha! So if I’m thinking that, what does that mean for you or the CMO, the CTO or the Director of social, or digital marketing or marketing? It means we’re all in the same boat. It means we don’t have a lot of time to learn something, prove something, sell something, justify something and then run it up the food chain to the C-suite and back then back down. What’s more, let’s add the pressure of 3 concrete tenets in the digital space:

  1. Is what you’re doing making the company money?
  2. Is what you’re doing saving the company money?
  3. Is what you’re doing driving or building equity for the company?

If what you’re doing, does not concretely answer in the positive one of the above 3 questions, the clock is ticking. Digital is moving so fast, that it is really hard for a lot of digital leaders, or social media managers to show the results that are required from their C-suite counterparts.

Therefore, the one way to break through the light speed pace of digital is to know these five thnigs.

  1. Anticipate that things will change
  2. Be agile enough to change
  3. Be open to change
  4. Be inclusive
  5. You can’t manage digital if you don’t measure digital-but know what metrics matter.

Some things do remain constant besides change in digital though. It’s up to you to figure out what works for your organization and to build out from there, but always keeping an eye on what’s next. Be agile.

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2 Responses to “The Consistency of Being Inconsistent in Digital”


  1. 1 Ari Herzog June 10, 2011 at 3:06 am

    Being open to change and able to lead through it’s inevitability is crucial in every walk of life. Sadly, some think change is an illusion.

  2. 2 marc meyer June 10, 2011 at 12:21 pm

    @Ari or just refuse to acknowledge it. The best example I can think of right at this moment is AOL not evolving quickly with broadband


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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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