Advertisements



Sure I love the conversation but…

I used to be a social media purist but I’ve evolved. Why? Well we have evolved.  We being the one’s that were there early on who experienced the magic of connecting with someone as smart as  say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. But what made all of those discussions and conversations cool was that we were connecting. Great for us but what about B2B?

There was always the missing component. An outcome. A means to an end. The Why and the What for.

At least that’s what companies wanted to know. And still want to know. They wanted a better value proposition. Some get it but others are still struggling with this. Yea social media is cool but what’s it all mean? What’s the point? To have conversations or make money?  Give us a business use case.

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. It’s a watershed moment.  I still like being a purist at heart when it comes to social media but we have to justify its usage. Quite honestly, We have been fighting the good fight for quite some time. Justifying it’s relevance. Educating the masses. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that.  The folks at Sales Force believe that.

With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. And the way that become legitimate is by adding measuring and monitoring functions that are directly applied to making money, saving money, and building equity.

Like I said, Watershed moment…

 

Advertisements

2 Responses to “Sure I love the conversation but…”


  1. 1 40deuce April 1, 2011 at 2:58 pm

    It’s a very exciting time to be in this industry. More and more companies are seeing the true value of social media beyond just pushing messages out. They’re now realizing that so many different functions of a business can make use of social media and that’s why companies like Radian6 and Sysomos are being bought up. With more and more companies using social media throughout their organizations the value of finding, filtering and analyzing all the talk in social media is becoming a huge commodity.
    Exciting things are happening in the space now, and I think they’ll get more exciting as time goes on.

    Cheers,
    Sheldon, community manager for Sysomos


  1. 1 Sure I love the conversation but… « « Big Engine Media Big Engine Media Trackback on March 31, 2011 at 11:09 pm
Comments are currently closed.



Advertisements

The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

Feeds

social media conference

Latest tweet

TwitterCounter for @marc_meyer
Alltop, all the top stories
Add to Technorati Favorites
View Marc Meyer's profile on LinkedIn
SocialTwist Tell-a-Friend

The social me

March 2011
M T W T F S S
« Feb   Apr »
 123456
78910111213
14151617181920
21222324252627
28293031  

Mad Props

My site was nominated for Best Business Blog!
qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 98,240 other followers

Advertisements

%d bloggers like this: