Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it.
- We love to share stories where good triumphs over evil
- We love to talk and tell others about train wrecks for companies and people
- We can be easily punked
- We love watching video-and then sharing it-it takes no effort, none. zip. zilch.zero.
- We are suckers for top ten lists
I know there are more, but these were the first 5 that came to mind..