Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it.
- We love to share stories where good triumphs over evil
- We love to talk and tell others about train wrecks for companies and people
- We can be easily punked
- We love watching video-and then sharing it-it takes no effort, none. zip. zilch.zero.
- We are suckers for top ten lists
I know there are more, but these were the first 5 that came to mind..
Direct Marketing Observations 
Hmm… Apparently I’m a sucker for a Top 5 list. 🙂
I think #1 is actually that we just like a good story. Verifying facts, maybe not so much.
Nice list..i think a combination of 2 & 4 is always a good one…a video proving what a train wreck a company is!
@Tom That seems to be the trend-create a video, even if it’s comprised of avatars
@ daria Fact checking? who does that anymore? we just use wikipedia…:)