I was looking at the definition of proxy for some odd reason the other day and I was struck by the irony of the definition.
Last week, Todd Defren, who is taking a unique approach towards the social media space by discussing the ethical side of engagement, blogged about ghost tweeting and ghost blogging. Essentially asking his readers to determine whether doing either or not doing them, had any ethical merits.
But I have news for Todd and everyone else. Ghost blogging and ghost tweeting happen a lot. A lot more than people will care to admit. It happens because people that write and talk and engage for a living are a lot better at it than people who don’t do it for a living. And those that don’t, would rather leave it to those that do. Though I applaud him for taking the high ground on this issue, Todd knows it’s a lot more prevalent than most will admit. So do I.
Is there a solution, I don’t know. There might be, but it has to meet the criteria of the agency and the expectations of the client. Good luck with that.
Engagement by proxy.