Social Media Thought #65 ~ Corporate Adoption

In our never ending and ongoing series of social media thoughts, we bring you the corporate social media adoption conundrum. As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world?

What’s the worst that could happen? What is the downside? Is your fear well founded? Do you have an example? A theory as to why you wouldn’t leverage it?

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