I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this:
Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for.
As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think” that the best way to use Twitter is as a one to many broadcast mechanism.
Subconsciously, we have become a party to and have embraced traditional marketing on Twitter.
The conversations have eroded into flat out pimping, so has the spirit of what all of us celebrated no less than a year ago. The conversation and ensuing relationship. But not, for some of us, we’ve become jaded, and wary of what it it that you want. For some of us, the quality of the conversations are few and far between and it’s our fault.
I know, some of you are going to fire back and say “What conversations?” You’ll say, “Twitter is not a platform for conversations and never was.” You’ll say,” Who can have conversations in a 140 charcaters or less?”
The interuptive interaction?
And maybe that is what the true evolution of what Twitter is or what it should be?… A way for brands and individuals to pimp themelves and try an extract something from the engagement.
Instead of learning more and developing a relationship with the people you follow and that follow you, Twitter now just might be turning into one big drive in theater to make out in now. Who needs conversation?