2010 is going to be an interesting year for all of us. With that being said, what year isn’t right? Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing. These are sites, posts and links that will make you smarter at what you do and better at it too.
1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Odd, but the net and social media does create somewhat of a Flash mob “follow” mentality. Find out more about what’s working for social media marketers in this great E-marketer piece.
2) As my side Twitter project Hashtagsocialmedia.com continues to build momentum, someone asked if there were a way to follow everyone who had participated in the Tweetchat. In less than 10 minutes the answer came back with Blastfollow.
3) Jay Baer is a smart dude, but we’re smarter because of him and that’s a good thing. Not only does his blog, Convince and Convert bring value to those who read it, but he also stumbles across things that he shares with his readers that make him better and us as well. One of those things is TwitSweeper– a way to clean up and clean out the spammers that are in your Twitter account. You have to pay for it, but the cost is not obscene.
4) Staying on the Twitter theme a bit longer, I came across Refollow and thought that the features were interesting. I haven’t tried it yet but it looks to be a way to tighten up your Twitter presence and the relationships you have crafted.
5) Tamar Weinberg is a star. Look no further than her latest book, The New Community Rules-Marketing on the Social Web. However she recently cranked out a blog post titled, The Best Internet Marketing Posts of 2009 in which if you did nothing for the next 3 days and read all of the posts that she has compiled, it would make up for the last 362 days had you not read anything. BTW she mentions one of my posts. 🙂
6) Obviously my #socialmedia Tweetchat is not the only Tweetchat out there. Surprisingly, to my knowledge, there are not that many. But how do you find them? What are the topics? When do they occur? Well, the beauty of the social web is that someone has decided to create just that type of source. A Google doc that lists all of the known Twitter chats.
7) Ike Pigott, one of the truly razor sharp folks out there in the social space, turned me onto this. YOURLS is a small set of PHP scripts that will allow you to run your own URL shortening service (a la TinyURL). You can make it private or public, you can pick custom keyword URLs, and it comes with its own API. How cool would it be to have Ma.rc as my own Bitly?
8. Face it, analytics for most of us, are very important. You might want to read this: 10 signs you don’t understand web analytics.
9) Want a really good list of people’s blogs to read and or follow? Check out this list of 30 bloggers to watch in 2010
10) Lastly I wanted to share with you something that we need more of this year in social media. I share with you this…
mean, selfish, greedy, self-interested, self-centred, self-seeking, ungenerous, egoistic(al), egotistic(al)
I don’t know about YOURLS, but Joshua Peters recently shared how he uses a custom service of bit.ly to direct people to personalized links: http://shuaism.com/2009/11/how-to-build-your-own-link-shortener/
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Marc – I’m honored to make your list… thanks!
Ari – There are obviously pros and cons to various methods. I addressed my reasoning here: http://ike4.me/y1 — but one of the big ones was not being beholden to someone else’s data outages or dumping of the service, and another was the issue of trust.
Marc – thanks for including me, I’m honored (and hope to live up to the hype one day.)
Ari – part of my reasoning for rolling with YOURLS was avoiding the risk of being beholden to someone else’s server, or even the possibility of the service being discontinued one day. There’s also an aspect of trust, that if I share a link with my shortener, you know it came from me and won’t be spam or worse.
I outlined my whole reasoning on the issue here: http://ike4.me/y1
(and from a branding perspective, that is pretty cool…)
Ike totally diggin your perspective of trust but also like the aspect of ownership as well!