There’s so much to comment on here and I’m not sure where to begin. One thing is for sure, alot has changed between the 2009 Hype Cycle and 2008’s. What’s your first thought? Mine is, “Have things changed that much in one year?” No.  What it appears, is that in 2008, they were painting the social software landscape with a roller and now they are doing it with a mechanical pencil.