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Unmarketing

Behold, marketers take it to another level with 3 spots I saw over the weekend.

In the immortal words of the Budweiser “dude”,  “Seriously…Dude..Seriously..”

Are these chin ups? Or are they chin downs? Late night direct response marketing has just gone to a whole new level.

neck

Then there was the Quiznos Video. Or was it? Quiznos denies it.

Which leads me to ask..How does the pitch meeting go down? How do things like this get the green light? Which at this point allows us to segue’ to this..

godaddy

Another Go-Daddy Spot pushing the limits of acceptability..You be the judge.

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4 Responses to “Unmarketing”


  1. 1 Ari Herzog June 3, 2009 at 3:20 am

    What’s your source that Quiznos denied the video? If they can distribute the torpedo launch – http://www.youtube.com/watch?v=7LQpRQh2KSQ why can’t they do this one, too?

    Playboy’s site has the video but doesn’t mention the sub company – http://www.playboy.com/articles/2-girls-1-sub/index.html – but Mediabistro hints Quiznos paid for it – http://www.mediabistro.com/agencyspy/what_the/playboy_quiznos_2_girls_1_sub_116900.asp

    If the video causes college guys to buy the subs, then something works.

  2. 3 Michelle1976 July 13, 2009 at 8:35 pm

    If the demand is there, you’d be surprised what types of advertising you will see. I think advertisements like this could only be successful with the use of video. Imagine reading about the chin workout mechanism; who could possibly be persuaded by text alone. That’s why video is becoming the standard as evidenced the emergence of sites like Adwido, popping up to satisfy the video demands of the business and marketing industry.


  1. 1 The Pornification of Marketing « Direct Marketing Observations Trackback on June 4, 2009 at 1:02 pm
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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