Social Media best practices. Part 1.

Awhile back, Ari Herzog who writes a wonderful blog over at  asked me to do a guest post on his blog for a series he’s doing on social media best practices. Rather than give him the usual written 500 words on the 7 things, 5 tips, or 4 factors that you absolutely must do in social media, I decided to mail it in and do a 3 part V-log instead. I hope he doesn’t mind! I’d also be curious as to what you might think of my 2 assertions here as well.


5 Responses to “Social Media best practices. Part 1.”

  1. 1 Chuck Hemann March 16, 2009 at 8:28 pm

    Marc – a great post. My two cents on best practices. I personally despise the term, particularly when it comes to social media. Far too often, companies are looking at best practices and assuming they can build similar social media campaigns. I don’t think that could be further from the truth. Sure, best practices can be great “learning” tools, particularly as companies launch SM efforts. Otherwise, I’d toss them out the window as isolated bits of well orchestrated campaigns.

    Anyway, thanks for the post!

  2. 2 marc meyer March 17, 2009 at 3:03 pm

    Chuck, you already know my thoughts, as I tweeted them to you yesterday as well. But I appreciate you taking the time to stop in.

  3. 3 Derek P March 17, 2009 at 4:03 pm

    Great post, Marc. Sounds like you learned some tough lessons, but at least you learned. I always try to take something away from those experiences.

    I agree w/ Chuck that the term ‘best practices’ (in addition to sounding to my ear like the buzz-word it is), are best used as a starting point for the initiate. In my experience, there’s not a one-size-fits-all solution for implementing social media or for anything else really. There are suggested starting points, but you need to figure out what will work for your individual needs and sometimes, especially if you’re new at it, it may need to be trial and error for a time.

  4. 4 marc meyer March 17, 2009 at 4:28 pm

    Yea I learn stuff everyday, it might be why I like this crazy industry so much, it’s always redefining itself, the rules and the people that play in its sandbox.

  1. 1 Social Media Map- on Scribd « Professional Business Communications Blog Trackback on March 18, 2009 at 8:49 pm
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.


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