Advertisements



Where are your customers?

Are you where they are?

I was reading an old post by Drew McLellan in which he basically asks the same thing. He says, “Where do your customers gather?  What are you doing to make sure you’re there too?”

Good point.  Might make sense on Twitter too. If you’re a marketer and your hangin with other marketers, then you might not run into many clients or customers or leads. That’s not actually your fault, it’s the nature of the way we follow and are followed. But maybe it might make sense to find people in a certain vertical and follow them? I’ll give you an example.

When I was in college, I sold concert t-shirts. It paid well, I loved music, and it was a helluva gig. There were a couple of challenges though. First, they were bootlegs, and second, I wasn’t the only one selling them. So whenever there was a big stadium show for example, every t-shirt seller from here to BFE was out selling them. Too much competition. In fact, there was so much competition that we would all end up clustering by the same places hoping to make a sale and ultimately end up talking to each other and selling/yelling at customers. Oh and third?  Some of the shirts were of lesser quality and limited sizes and yet, some of the sellers would sell at a lower price that ultimately disturbed the economic balance of the business. Sound familiar?

bootleg

However the shirt sellers that hustled, broke off from the rest, and found quieter pockets of customers that were tailgating for instance, had a much better chance of talking with the customer and also having an exclusive captive audience, thus resulting in not just one sale, but perhaps selling 4-6 shirts at a premium price.

I know it’s a stretch for an analogy but the point is that now more than ever, your strategy needs to be more focused, refined, flexible and targeted. Instead of yelling and selling, go find the quiet bunch of tailgaters chillin and grillin and ready to buy. But don’t wait for them.

Advertisements

Advertisements

The Deets

Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

Feeds

social media conference

Latest tweet

TwitterCounter for @marc_meyer
Alltop, all the top stories
Add to Technorati Favorites
View Marc Meyer's profile on LinkedIn
SocialTwist Tell-a-Friend

The social me

December 2008
M T W T F S S
« Nov   Jan »
1234567
891011121314
15161718192021
22232425262728
293031  

Mad Props

My site was nominated for Best Business Blog!
qrcode

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 98,248 other followers

Advertisements

%d bloggers like this: