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Sports and Social Media

We talk a lot about the fabric that is sports and how it is weaved throughout the daily routine of our lives. Whether we like it or not, we all have some type of passing interest in sports and our communities. Either on a local, regional, national, or international level. Face it, if sports didn’t mean anything it wouldn’t be a section of the newspaper. It wouldn’t have it’s own segment on the local nightly news and it wouldn’t dominate our attention every  four years, or every sunday in the fall.

But how has social media changed the landscape of how we view or participate in sports? Here are some sites and examples that have already or seem to be elevating how we use social media with sports.

Ballhype is a social news site that’s sole focus is on sports, but it uses sports content/news as an entry point to encourage more interaction amongst its users.

Sports-focused social media company Citizen Sports recently acquired a few social media application developers: Sportacular, Sport Interactiva, and FantasyBook.  Citizen Sports launched its first fantasy football app on Facebook in July, and the acquisitions of Sport Interactiva and FantasyBook add new fantasy sports content to the roster, as well as securing  Citizen Sports a coveted spot in mobile, as Sportacular has a leading sports application of the same name for the iPhone.

Yardbarker breaks down traditional barriers, allowing fans and athletes to debate sports, read and write articles, and watch videos. It also features thousands of sports websites and blogs,

Pat Coyle runs a site called sports marketing 2.o that is related to all things web 2.0 and sports. Pat is obviously understand the effect that social media is having on sports, as he also created the NING group, Sports Marketing 2.0

The Sports Business Journal recently mentioned the 5 people that you need to know in social media-

Open Sports Led by Mike Levy, the founder of CBS SportsLine.com this site is a comprehensive platform of products and services that brings together breaking sports news, social media tools, user generated content, fantasy sports games and multimedia applications.

Want to see a professional athlete who has leveraged his blog to a degree that journalists and fans use it for his latest sound bite? Look no further than the baseball player Curt Schilling

Then we have XOS technologies a leading technology partner for maximizing the value of content, commerce and services for sports organizations and fans.Whether it’s a coach assessing recruiting content, a video coordinator creating game-video highlights, a team streaming a press conference online or a fan engaging in interactive content.

Jason Peck uses his blog as a platform for sports, business and social media. In fact, Jason provides a great resource in his 50 sports social networking sites, which is a must bookmark blog post. Along the lines of citizen journalism in sports, look no further than Deadspin.

Mashable, the great provider of all things social media list related chimes in with it’s own 20 sports social networks, though it is a year old.

MVP Spot is an online community that provides amateur athletes the ability to showcase their talents to the world.

And SportMates is a global sports social network founded by a group of passionate sports fans who have created and managed some of the largest sports communities on the Internet over the last eight years. They have created an environment where fans and athletes from all cultures and geographical locations can share their passion for sports with likeminded fans.

The point of this post was really to show you that sports is permeating every thing at every level, related to sports. From fan blog sites, to communities devoted to teams and activities, to Facebook groups devoted to teams and athletes, to teams reaching out by creating social networks devoted to their most ardent of fans. and to  professional athletes themselves blogging.

Sports and social media are at the cross roads of fan participation like we have not seen at any other point in time sports. Look for it to continue to escalate with even more user generated content and platforms created to showcase that content. With that being said, look for the voice of the fan to become more and more prominent in the industry of sports.

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9 Responses to “Sports and Social Media”


  1. 1 MyGsport January 9, 2009 at 7:13 pm

    http://www.MyGsport.com – Is a social networking portal for sports fans and enthusiasts that allows team members and friends to stay in touch. Our site is free and allows members to create personalized WebPages, IM members, chat, blog, post pictures, videos, podcasts and other audio. We also provide an arcade and free applications to spice up your web spaces. Please come and enjoy our growing network!

  2. 2 Brian Manning January 29, 2009 at 7:58 pm

    Wow, great comprehensive list of a lot of different places. One thing I find though is that a lot of sports networking sites are based on fans talking about their favorite professional or college teams.

    Do you know of any that are more geared towards coaches connecting with one another? It seems like there are a few small forums here and there, but that’s about it.

  3. 3 marc meyer January 29, 2009 at 9:30 pm

    Brian, I just checked out your site(s). You should give me a call or shoot me an email on what your business goals and plans are. We might have some synergy. Thanks for stopping by.

  4. 4 Brian Manning February 7, 2009 at 7:19 pm

    Hey, Marc. Just shot you a quick email! Talk to you soon.

  5. 5 Sports crazy forum May 10, 2009 at 8:39 am

    http://www.sportscrazyforum.com…Add one more to this wonderful list.

    We were a forum before but just developed into an full fledged social network concentrating on taking the intraction better than ever before through all forms of media. It can be between coaches or players or fans. Everyone can maintain their own group and have an private or public discussion.

    So you can add this to your list…

  6. 6 tecnewsupdate January 27, 2011 at 11:16 am

    Nice post, great detail. I would have liked to see the costs that are associated to it so I could add to my business case justifi cations to use the technology. Keep up the good work! Great Job!!! Informative and attention keeping!


  1. 1 Sports and Social Media « Direct Marketing Observations | Direct Marketing Radio Trackback on November 30, 2008 at 9:33 pm
  2. 2 Ryan Stephens Marketing » Sports + Social Media Mini Manifesto Trackback on December 15, 2008 at 7:13 pm
  3. 3 Coaching Resources, or Lack Thereof :: OnePlaybook's Founder's Blog Trackback on February 12, 2009 at 4:08 pm
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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