Came across this post about Twinfluence from Beth Kanter via Social Media Today. What is your Twinfluence? Mine make sense to a certain degree, but check it out.
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Digital and Social Media Marketing Insights from Marc Meyer
Direct Marketing Observations 
Twinfluence is a really interesting tool – do you think it’ll be used just for short term gains though as hinted here – http://mashable.com/2008/10/23/how-to-improve-twinfluence-and-twitter-grade/ ?
Have you read the article here – http://mashable.com/2008/10/23/how-to-improve-twinfluence-and-twitter-grade/