When I wrote yesterdays post about the melding of guerrilla and social media marketing, I thought that perhaps that maybe I was a bit extreme in my analogy, but look at this diagram. Look at how they both share some of the same attibutes.
Direct Marketing Observations
Digital and Social Media Marketing Insights from Marc Meyer
Direct Marketing Observations 
I’m curious, Marc: If you believed in what you already wrote, why did you feel the need to show an illustrative proof?
@Ari It was more for me because I like to see visualizations, so this one should have preceded the other or at least been included. But I understand what you meant. Bear in mind, I need graphical representations as much for my benefit rather than others.