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The social media echo is viral

David Parmet recently wrote a post that should be required reading for all of us in the social media space, for all of us on the outside looking in and for those of us who want to pretend that we are playing in the space. You see, David wants us to set our sights a bit higher.

He cites Shel Israel’s post about social media becoming a vast wasteland which I won’t go as far to say as being the case, but I can see why he said it. David also mentions Tim O’Reilly’s key note at Web 2.0 expo NYC which I attended, in which O’Reilly muses “And what are the best and the brightest working on?” displaying a slide of the Facebook app SuperPoke, which invites you to, “throw sheep” at your friends. Essentially asking, is this what we have been reduced to?

The point being it’s time for more, we need to stretch our collective muscles amongst the group. I have to agree with David that seeing another “How to with Twitter or another “6 steps to conquer your fear of Friendfeed”, or whatever, is not going to do us any good. Especially when we are essentially talking amongst ourselves. I mean that in the sense that the readers of our blogs, are in general, industry types.

Which essentially means that the social media echo comes right back at us. But then it is spread by other N00bs who want in on the game and thus spread the same thing that we already have heard and already have come to learn. And it comes back to us. We’re seeing a push of info that is the “same-ole, same-ole”. Nothing new, just a push, that is spread virally.

 

So let me ask you.

  • Do you want to repeat what someone else says?
  • Do you have any original thoughts?
  • If you hear someone else talking about the same thing, do you feel the urge to repeat it verbatim?
  • Isn’t it sometimes better to look at something in a completely different way?
  • Are you so boring that you don’t care about formulating your own opinions and thoughts?

Don’t be a me too person. There is way too much under the social media hood here. We need leaders not followers.

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1 Response to “The social media echo is viral”



  1. 1 Are you a thought leader or a follower? « Direct Marketing Observations Trackback on September 26, 2008 at 1:58 pm
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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