I was reading Joseph Jaffe’s latest post on the Agency of the future in which one of his points was that brand marketers are wanting someone or a company with more experience and knowledge in regards to the digital space.
It struck me that the majority of brand marketers are currently searching for someone who gets it. Or at least for someone who get’s it, until they get it. Which makes me wonder how many of us out there right now, could take a company where they want to go? Sure we all have an idea, or maybe a clue, at least I hope you do, but how many of you could map out a plan, that works? I’m guessing not as many, which leads me to my main question of how many of you are willing to take the lead instead of languishing in the echo chamber?
With that being said, here are 5 questions you need to ask yourself:
- Are you a social media “me too” person?
- Could you sit down today and map out a social media plan that could garner results either for yourself or a company?
- What are you doing to become a social media doer or leader?
- How long are you going to sit on the sidelines?
- Have you really tried?
Once you answer these questions, see where you’re coming up short and do something about it. You can only read and write about it so much. A great resource for “how to’s” if you need it, is Chris Brogan But most of all, practice what you preach! Get out of the fishbowl and go do it dammit!