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Web 2.0 start ups: Dead man walking

A couple of days ago at the Under The Radar Conference,  one Ad person’s opinion on an elite panel, became the sentiment of everyone on the panel. The sentiment being that half of the start-ups that presented at the event, will not be around in a year.

Why the dour prediction? Because the revenue model is still screwed up and the success of many if not all social media companies is tied to online advertising spending. In fact I cringe when I ask someone what their revenue model is and they tell me that it is going to be ad driven…

Here is a great and short piece on just exactly what was said at the conference. Social Media’s Uphill Advertising Climb

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2 Responses to “Web 2.0 start ups: Dead man walking”


  1. 1 Jax June 5, 2008 at 4:03 pm

    Nice thought!

    I just wrote a brief post about making users pay for a service as a revenue model. Do read it and post your thoughts.

    Here’s the post: http://jaxly.com/2008/06/05/is-making-users-pay-a-bad-revenue-model-on-the-internet/


  1. 1 Jaxly » Is making users pay a bad revenue model on the internet? Trackback on June 5, 2008 at 3:52 pm
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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