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Social media and baby boomers, Who is ignoring this demographic?

Ok so I admit it. Social media is cool. I love everything it stands for and the endless possibilities that it has. But my question to my educated audience is this. Is social media for the 15-34 age group? Does social media care about the baby boomer set? Sure I gave you the top 30 social networks for baby boomers awhile back, but what kind of play are they getting? Do they get the same kind of action that Facebook and Myspace get? Or are they glorified email holders with cute colors? Does the 50+ demo know the power of the social networks available to them?

I recently came across a site called Growing Bolder, great title and the premise was the promise. To boldly provide for the boomers a place to…where they can…while doing…in which…etc. etc… I’m not really bashing Growing Bolder, in fact I give them credit, along with the other 30 I have mentioned, for seeing a niche that can be catered to, marketed to and sold to. That’s right, sold to. What? you thought the reasons for creating this site and all the others, were purely altruisitc? Umm…ok…

Riddle me this, do we still have to call someone that’s 50+, an individual who is in pursuit of an active lifestyle? I don’t get that. Do boomers become sedentary? Do they just shut it down? I would imagine that most people don’t stop living or spending once they exceed 50, so maybe we should do away with the assumptions that accompany that age? To that end, shouldn’t we embrace the boomers that have taken Facebook for example, and made it an integral part of their lives? People run in the packs or the cliques that they most indentify with, but that doesn’t mean that the cool club or bar or restaurant that they want to go to, is going to deny them access. The same holds true for social networks. You stay over there and we’ll stay over here and there is plenty of room for all of us to enjoy what this place has to offer.

Check the stats, one of Facebooks biggest chunks of users are boomers or boomers on the cusp of being boomers. This does not mean that the advent and growth of boomer social networks should go away, it just means that boomers can go to any social network they want, and provided that their is a collection of their peeps there, more power to you.

Social media has not ignored the boomers but do boomers ignore social networks? Would boomers rather talk face to face or use a social networking app to do it? How do boomers relationships? How do they value social media relationships? I bet it has opened up a world of new possibilities for the person in pursuit of the active lifestyle! Sorry, I felt like saying active lifestyle again.

Here is the quick caveat though. Just because you the boomer is in Facebook, doesn’t mean that you have quickly transported back 30 years in time. Leave the 20 somethings alone and hang with your own people. I’m just sayin…

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7 Responses to “Social media and baby boomers, Who is ignoring this demographic?”


  1. 1 raymarestbury March 25, 2008 at 12:37 am

    i agree that social media marketing is the “new age” business marketing strategy that’s why it’s “cool” 🙂

  2. 2 ODB57 September 12, 2008 at 2:20 pm

    Boomers have to start creating the social networks. I confess until recently I didn’t relate to social networking; I’m 57, however, I’ve worked in IT and Web related fields for many years. My initial reaction to social networking was that it is geared to a younger generation; your point. Twitter says, “What are you doing?” That’s not a question to ask a Boomer to get their attention. Once I understood the ‘mini-blog’ concept that is the basis of Twitter the ideas started flowing. It’s only a matter of time before retired boomers with time on their hands and the feeling that they still have worthwhile ideas and energy and you will see an explosion of Boomer related networks. I’ll let you know when my first project is done.

  3. 3 emersondirect September 12, 2008 at 2:54 pm

    @ODB57, maybe a mirco blogging platform for boomers is in order?

  4. 4 The Divine Miss White August 11, 2009 at 3:14 am

    Excellent point you make about boomers hanging with their own crowd. That said, there are many boomers who do the pulse and as a result attract a young audience.

    In which case, those Boomers can hang out with whomever they damed well please!

    I’m just saying …

  5. 5 NIFT September 9, 2009 at 9:21 am

    Thanks for the list, You can also add http://Ioch.org (Valid PR 4) social networking site that share & deliver News & enable user to publish & share their articles with other users.


  1. 1 More Than 30 » The Buzz Bin Trackback on September 23, 2008 at 2:58 pm
  2. 2 It Ain’t Over ‘til It’s Over: Boomers in Cyberspace « Mark's Emerging Media Blog Trackback on May 23, 2010 at 12:39 am
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Marc Meyer is a Digital and Social Media Strategist at DRMG. This is my personal blog where I share observations, thoughts and opinions that are all my own.

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