Google accounted for 65.1% of all US searches in the four weeks ending Dec. 1, while Yahoo Search, MSN Search and Ask.com received 21.2%, 7.1% and 4.6%, respectively, reported Hitwise. The remaining 46 search engines it tracks accounted for less than 2.0%. Thus if you’re an internet SEO/marketer and you’re strategy is to concentrate on the second tier SE’s, you might want to rethink that strategy. Furthermore, if you are tempted to pay money to be registered in “thousands” of search engines, our question to you would be, why?
Further enhancing marketers claims that niche based selling is the way to go, Google is also growing as a source of traffic to key industries, Hitwise said. Search engines remain the primary way internet users navigate to key industry categories, with Google leading the way.
Three categories – Travel, Entertainment, and Business and Finance – had double-digit increases (Nov. ‘06 to Nov. ‘07) in the share of traffic coming directly from search engines. These three categories revert back to a comment I made in an earlier post about the top 15 web searches: We as a society only care about being entertained and making money.